As a referral, I have had the pleasure of working with Carrie Frost from Colour Emporium, who wanted a new look for her business. Carrie has been working with Matt from Mamoo, on her web site and was advised that the logo design is the first place to start – as this sets the style for the web site, business cards, brochures etc.
Your logo is your shop window, it should communicate the right messages you want your business to promote and attract the right target audience to be able to grow your business.
We have been on a colour journey with a little vintage thrown in and culminated in a logo that is everything Carrie wanted. It is sometimes hard as a client to know what the result should be as we all like such a variety of styles. A designer’s job, if they get it right, is pulling together all the clients requests, making sense of it all, considering the business, product and target audience and putting forward designs that work and meet the brief. A tall order but a satisfying one if you get it right and this has been one of those – which is great!