The Nought-E Food Company

By Sarah Bates

Victoria Giannini approached me to re-brand her new business, the additive-free take away foods shop on Blake Street, York, hence the name Nought-e because it has none of those nasty E numbers in anything they make – which is great!

The name was staying but we just had to streamline and make things clearer and a little fresher. The new logo was designed and I then had the task of measuring up the inside and outside of the shop to get the signage and vinyl graphic inside right! Bit of a task and Vic was on the top of a ladder in the middle of lunch time rush hour aiding me in my quest!

The results were brilliant; new graphics for inside the shop, so the menu and all their delicious things to eat, can be easily viewed because it’s now on the walls and the outside the shop looks fresh and slick, all courtesy of Tony and the lads from Ceejays, who worked around the shop opening hours to get the job done and were rewarded by the best and healthiest, bacon and egg sandwich there is!!

We have also designed and produced business cards, flyers (promoting the business lunch and catering service) and menus, all with a prompt & reliable service from Mel at Print Plus and also compliments to Gareth, who  did a brilliant job on the photography, with an on-site photo-shoot. All in all a great job with a very happy client.