I have always been excited by typography – the art of setting type – whether it is for a poster, price of art or simply just to read. As part of my teaching I deliver a unit about the history of type and letterforms and so letterpress has always fascinated me. On studying at Derby College of Art we have a small amount of letterpress to use and a fantastic old school typographer called Ernie.
So when the opportunity arose to go on a letterpress course I jumped at the chance. It was a 2 day course held at a West Yorkshire Print Workshop covering the basics of letterpress. A great bloke who was a professional printer taught us the ropes as well as exuding charm and a passion for print.
I prepared, being a true swatty student, did some research and even started a sketchbook much to the annoyance of the other fellow novice letterpress-ers – so here are a few pics to enthuse and continue the art of letterpress printing. I also learned that when the type make an imprint into the paper it is not embossing (which is where it is raised off the paper) but debossing! You see you learn something new every day and may it continue…
Through a very nice chap, Nigel from NJM Solutions Ltd, referred me to Martin English from Homelink, who wanted to update their existing logo and branding to coincide with a relocation.
I was again lucky enough to get the job and worked with Martin from the logo designs, applying this to the range of stationery and promotional advertising needed for a prominent letting and management business to designing their office signage and interior. Martin was great to work with and receptive of ideas, often juggling business, staffing & holidays, decorators, builders and a demanding designer can be at times a little stressful not to mention deadlines.
The result however was an identity that brought Homelink up to date, communicating confidence, giving the business a new fresh feel which has already increased footfall through the door – which goes to show how important your business brand is!
I was also lucky enough to get another referral and gave me the opportunity to work with Natalie and Rob who also wanted a logo designing and a web site to promote Rob’s business – Deakin Joinery & Locksmith. They wanted a logo designing that looked professional, stood out from the crowd and reflected the business without resorting to those hideous “clip art” styled logos.
Rob is undergoing training as a professional locksmith and so can sort any problems out with any locks, advise on security as well as being a fabulous joiner. He is local, is apprenticeship trained and has a wealth of experience (24 years) and can do exceptional things with wood, as well as fit kitchens, build bespoke cupboards etc and to top it all off, he now has a great van, which I designed and Ceejays from York did a brilliant job on the van.
Their web site has just been launched, compliments of Nick Clemishaw who translates my designs and makes magic, so you can find out more by clicking here…
Philip Martin and Dianne Farrall contacted me about designing a corporate identity for their new business FM Project Consultants. I had been referred by a colleague who designed their web site, Matt Moorhouse and was delighted to take on the job.
Designing a corporate identity you have to understand the company, its placement, competitors and what the business is actually about. You need to take into account the clients’ preferences and what they want to visually communicate through their logo. I find this fascinating as you learn so much about different businesses.
They wanted the whole designed process condensed to meet an incredibly tight deadline and thankfully I was able complete within the time. They loved the logo designs and through quick decision making I was able to get the logo finalised and whole range of stationery designed within 2 weeks! Then Matt took over and applied the branding style to the web site which looked brilliant!
“Sarah helped us produce the design and copy for the logo in in our new business, FM Project Consultants. Initially we spent time talking about us as people, then moved onto our professional status and explained about our new business and where we see ourselves in the market place.Sarah quickly understood where we are, and where we want to get to, and produced our logo and branding designs for us to review. Sarah was always quick to respond to any amendments without fuss and bother, and were really happy with the results and would not hesitate to recommend her to anyone!”
Philip Martin, Director, FM Project Consultants