Inspect Asbestos Solutions

By Sarah Bates

Matthew Fahy contacted me after hearing about my work and services from Philip from FM Project Consultants, whom I designed a corporate identity for. Matthew was also setting up a new business and understood the value of having an effective logo that communicated the right message to the right audience for his business.

They deal with asbestos and the safe removal of this product which obviously needs to be handled with the utmost safety. The logo needed to communicate strength, confidence and give a message of security and trust.

I always ask the clients what they like and to send me some visuals over, as well as doing my own research on their competitors, what the business entails and their product and services. This enables me to build up a visual picture as well as word bank to draw inspiration from. They really liked the fluidity of the Rio Olympic logo and the fact that is looked modern, used colours that were vibrant and communicated strength and a team spirit.

Once the research is done the next stage for me is still doing initial sketches and word associations (spider diagrams) which are crucial in starting the creative process.

Matt and Craig were brilliant and quick at making decisions and knew what they wanted which resulted in a corporate identity being completed within a 2 week time frame. I have now applied the logo to a range of stationery and they are currently getting their web site designed – looking forward to seeing how another designer then takes the branding forward.

It is also important when designing a logo that it is produced in a vector based programme such as Adobe Illustrator to ensure that it is resolution independent and so it is scaleable without loosing quality. If a logo is designed in Photoshop then it will only ever be resolution dependent and therefore if enlarged it will loose quality, as the image is made from a set amount of pixels of colour per inch which defines quality so the edges will not be crisp and clean.

It is also essential a designer supplies their client with workable logo formats they they can use on every possible device to enable the branding to be applied across a range of items and platforms.

Logo will be supplied in web and print format:
PRINT
high res pdf file – which is normally used for print and can be placed/inserted as a pic, can be enlarged or reduced without loosing quality.
eps – as near to the original file as possible, normally larger file, retains vector format which means it is scalable, can be used for signage, print.
ONLINE
jpeg – supplied in a large & small size, lossy compression file, which means the files are compressed and every time opened will loose quality. Ideal for email/internet, has a white background, should not be enlarged as this will pixelate
png – supplied in a large & small size, higher quality/size than jpeg file, does not reduce quality when used/opened. Ideal for power point, email, internet, images/watermark. Has transparent background. Ideally should not be enlarged as it will pixelate.

 

 

W A Hares

By Sarah Bates

Anne Hare approached me to design and update their website as it needed bringing up to date and flexible on all platforms. I had been recommended from another happy client and was over joyed to work with Anne & Nick. After establishing their needs and budget I recommended a Word Press web site because they are flexible, cost effective and look great.

I took some images of the team whist in the work shop – very impressed I was with the craftsmanship and quality of the work from staircases, gates to wooden windows – they do it all.

We have just relaunched the site this week and its a very effective way to promote their business, showing off what excellent builders they are. They undertake restoration projects, extensions and new builds so please click here to take a look.

hares