Logo and Signage design

By Sarah Bates

The Brief

Prohibition Hair Salon needed a logo design as a result of The Elements hair salon relocating within Leeds’ city centre. Reece and Matthew are inspired by the emerging art movements in the 1900s; William Morris and his Arts & Craft movement and the beautiful sumptuous Art Deco period with its angles and indulgence of the speakeasy salons, as a result of prohibition in America. They knew they needed a logo designing professionally in order to ensure originality and to fit in with their theme.

Logo Design

Their new salon lends itself perfectly to the idea of a speakeasy salon as it is above a shop. Leeds’ best-kept secret – kept behind closed doors. They wanted their customers to have an experience, not just a haircut! I designed a series of  1920 style inspired logos and a final design was chosen for their new salon. The doors opened this year on The Headrow after lots of Pinterest boards, sweat and tears to get the salon ready. Cutting edge hair design, great surroundings and brilliant staff – perfect!

Salon Design

I also helped and advise for the graphics for the inside of the salon and the signage for the windows, doors and outside the salon to ensure some presence.

branding and logo design
Print flyers for Prohibition Hair Salon



David Dutson – Logo Design

By Sarah Bates

David Dutson, a landscape architect from Jersey got in touch and wanted a logo design for his new start-up company. I give all my clients a bit of homework and so David was set to task with visual researching things he liked, disliked and what he thought was successful. This can be done simply in a Word document, Pinterest board or just through email. It is important to research your client’s business thoroughly as this is the first part of the ideas generating process.

Researching into the target market and what he wanted to visually communicate through the logo design had to reflect the landscape architecture business. The design had to be clean cut, simply and understated yet strong and confident. The colours I felt needed to relate to the materials used in the sector and reflect the work undertaken.

To my surprise and joy David loved my own logo design and especially the font, which was the ‘God of All Fonts’ – the legendary typeface Helvetica Neue. I set to work, researched and sketched, developed and experimented which resulted in a range of logo designs presented on email.. David was decisive and clear on his vision which is great, allowed the design process to be a quicker process in developing the final design. The logo design was applied to a range of stationery; letterhead and business cards.

The results were stunning; beautiful, matt laminated business cards which will immediately give David’s customers a reassuring feel of quality and instill confidence.

Print is not dead yet and I hope it never will – as the tactile experience should never be under estimated.

logo design

RT Gas & Oil Heating – logo design

By Sarah Bates

A logo design was commissioned by Neil from RT Gas and Oil Heating who was just setting up his new business. He needed a logo that reflected the services he offered, and the logo needed to communicated a strong, confident and trustworthy message to his customers.

Design Process

As part of being a good designer you have to know how to manipulate the formal elements to communicate the right message to the right audience. You also need a clear brief, know the customers target market, know and understand their competitors, what is the market placement and what the client visually likes and dislikes. Therefore visual research is required to be able to generate ideas to ensure your logo design is unique, creative and original. Some of the best designs look the simplest but have taken a phenomenal amount of talent to get it to the final stage.

So we embarked on a design journey, fist presentation of the logo designs won the client over, the logo was chosen and develop a little to ensure the colours worked. We did some market research and received feedback which is always an effective approach to find out exactly what people think in order to refine the design.

The logo design was applied to a range of stationery, van graphics, business cards, flyers and website. Neil is highly delighted by the results.


Inspect Asbestos Solutions

By Sarah Bates

Matthew Fahy contacted me after hearing about my work and services from Philip from FM Project Consultants, whom I designed a corporate identity for. Matthew was also setting up a new business and understood the value of having an effective logo that communicated the right message to the right audience for his business.

They deal with asbestos and the safe removal of this product which obviously needs to be handled with the utmost safety. The logo needed to communicate strength, confidence and give a message of security and trust.

I always ask the clients what they like and to send me some visuals over, as well as doing my own research on their competitors, what the business entails and their product and services. This enables me to build up a visual picture as well as word bank to draw inspiration from. They really liked the fluidity of the Rio Olympic logo and the fact that is looked modern, used colours that were vibrant and communicated strength and a team spirit.

Once the research is done the next stage for me is still doing initial sketches and word associations (spider diagrams) which are crucial in starting the creative process.

Matt and Craig were brilliant and quick at making decisions and knew what they wanted which resulted in a corporate identity being completed within a 2 week time frame. I have now applied the logo to a range of stationery and they are currently getting their web site designed – looking forward to seeing how another designer then takes the branding forward.

It is also important when designing a logo that it is produced in a vector based programme such as Adobe Illustrator to ensure that it is resolution independent and so it is scaleable without loosing quality. If a logo is designed in Photoshop then it will only ever be resolution dependent and therefore if enlarged it will loose quality, as the image is made from a set amount of pixels of colour per inch which defines quality so the edges will not be crisp and clean.

It is also essential a designer supplies their client with workable logo formats they they can use on every possible device to enable the branding to be applied across a range of items and platforms.

Logo will be supplied in web and print format:
high res pdf file – which is normally used for print and can be placed/inserted as a pic, can be enlarged or reduced without loosing quality.
eps – as near to the original file as possible, normally larger file, retains vector format which means it is scalable, can be used for signage, print.
jpeg – supplied in a large & small size, lossy compression file, which means the files are compressed and every time opened will loose quality. Ideal for email/internet, has a white background, should not be enlarged as this will pixelate
png – supplied in a large & small size, higher quality/size than jpeg file, does not reduce quality when used/opened. Ideal for power point, email, internet, images/watermark. Has transparent background. Ideally should not be enlarged as it will pixelate.




By Sarah Bates

Through a very nice chap, Nigel from NJM Solutions Ltd, referred me to Martin English from Homelink, who wanted to update their existing logo and branding to coincide with a relocation.

I was again lucky enough to get the job and worked with Martin from the logo designs, applying this to the range of stationery and promotional advertising needed for a prominent letting and management business to designing their office signage and interior. Martin was great to work with and receptive of ideas, often juggling business, staffing & holidays, decorators, builders and a demanding designer can be at times a little stressful not to mention deadlines.

The result however was an identity that brought Homelink up to date, communicating confidence, giving the business a new fresh feel which has already increased footfall through the door – which goes to show how important your business brand is!




Deaking Joinery & Locksmith

By Sarah Bates

I was also lucky enough to get another referral and gave me the opportunity to work with Natalie and Rob who also wanted a logo designing and a web site to promote Rob’s business – Deakin Joinery & Locksmith. They wanted a logo designing that looked professional, stood out from the crowd and reflected the business without resorting to those hideous “clip art” styled logos.

Rob is undergoing training as a professional locksmith and so can sort any problems out with any locks, advise on security as well as being a fabulous joiner. He is local, is apprenticeship trained and has a wealth of experience (24 years) and can do exceptional things with wood, as well as fit kitchens, build bespoke cupboards etc and to top it all off, he now has a great van, which I designed and Ceejays from York did a brilliant job on the van.

Their web site has just been launched, compliments of Nick Clemishaw who translates my designs and makes magic, so you can find out more by clicking here




FM Project Consultants

By Sarah Bates

Philip Martin and Dianne Farrall contacted me about designing a corporate identity for their new business FM Project Consultants. I had been referred by a colleague who designed their web site, Matt Moorhouse and was delighted to take on the job.

Designing a corporate identity you have to understand the company, its placement, competitors and what the business is actually about. You need to take into account the clients’ preferences and what they want to visually communicate through their logo. I find this fascinating as you learn so much about different businesses.

They wanted the whole designed process condensed to meet an incredibly tight deadline and thankfully I was able complete within the time. They loved the logo designs and through quick decision making I was able to get the logo finalised and whole range of stationery designed within 2 weeks! Then Matt took over and applied the branding style to the web site which looked brilliant!

“Sarah helped us produce the design and copy for the logo in in our new business, FM Project Consultants.
Initially we spent time talking about us as people, then moved onto our professional status and explained about our new business and where we see ourselves in the market place. Sarah quickly understood where we are, and where we want to get to, and produced our logo and branding designs for us to review.
Sarah was always quick to respond to any amendments without fuss and bother, and were really happy with the results and would not hesitate to recommend her to anyone!”
Philip Martin, Director, FM Project Consultants


fmproject.cards-03  fmproject.cards-02


The Nought-E Food Company

By Sarah Bates

Victoria Giannini approached me to re-brand her new business, the additive-free take away foods shop on Blake Street, York, hence the name Nought-e because it has none of those nasty E numbers in anything they make – which is great!

The name was staying but we just had to streamline and make things clearer and a little fresher. The new logo was designed and I then had the task of measuring up the inside and outside of the shop to get the signage and vinyl graphic inside right! Bit of a task and Vic was on the top of a ladder in the middle of lunch time rush hour aiding me in my quest!

The results were brilliant; new graphics for inside the shop, so the menu and all their delicious things to eat, can be easily viewed because it’s now on the walls and the outside the shop looks fresh and slick, all courtesy of Tony and the lads from Ceejays, who worked around the shop opening hours to get the job done and were rewarded by the best and healthiest, bacon and egg sandwich there is!!

We have also designed and produced business cards, flyers (promoting the business lunch and catering service) and menus, all with a prompt & reliable service from Mel at Print Plus and also compliments to Gareth, who  did a brilliant job on the photography, with an on-site photo-shoot. All in all a great job with a very happy client.



Lazaat – car graphics

By Sarah Bates

This is an exciting project where the client has been inspired by an image, Jeff Koon’s BMW design. I had to interpret this and apply it to the Lazaat’s branding style. The design chosen was this one which is a full wrap around design, Ceejays from York are currently preparing the graphics and are due to do the livery tomorrow and Thursday – so I will keep you posted with the results in a few days time!

And it’s done! Fantastic result – it looked amazing this morning and will certainly attract peoples attention, which is exactly what Naveed wanted to achieve!

“Over the past few months I have worked closely alongside Sarah to complete a number of different designs for both eye catching road signs and promotional flyers for our re-launched restaurant. Sarah’s work is always completed to an exceptionally high standard and I have no reservations about highly recommending her or using her for any future work.” Naveed Choudry

Compare the Houses & Lettings

By Sarah Bates

I have worked with Colin from Compare the Houses, in close collaboration with Stephen form Orange Crush Design who has designed and produced the 2 web sites for the business; comparethehouses.com and soon to be launched comparethelettings.com. I designed and produced the logo identity and have applied that to various collateral whenever it’s required.

“Sarah is absolutely fantastic…’very friendly and great to work with and certainly with us, just intuitively knew what we were looking for without having to go in to loads of detail. She is responsive and works fast, but most important of all, the quality of Sarah’s work is outstanding and actually much better than you would get from much, much more expensive agencies. I’m also very happy to speak to anyone directly if they would like any more detail.”

Colin MacKenzie, comparethehouses.com.