I was recommended for a commission to design a window graphic in the reception area of School of Chemical and Process Engineering, University of Leeds as part of their refurbishment. The windows are incredibly large and in a prominent area and are south facing so the intensity of light was important. Full design coverage was needed but the light still had to pass through the material and so the level of opacity had to be considered.
The window graphic had to represent the Schools’ taught subjects, high level of research, links with industry – so their past, present and future vision. I researched the Schools’ history, interviewed academics and technicians, undertook photo shoots and began to understand the phenomenal research work carried out at the school, which continues to impact the industry.
The image had to have depth, so people could revisit the image and see other things they hadn’t seen before as this would be seen by every visitor, staff member and student visiting the school. I was conscious it had to reflect the history, the present and the future. The design was approved, printed and materials tested and finally installed in August and immediately boarded up for protection until the construction has finished.
Below are some of the photographs of the reception area and window – before and afer, and the full graphic – it looks brilliant and certainly has an impact when you walk in. There is a depth and talking with a few people yesterday they keep returning to see new elements in the design they hadn’t seen before!
This project has been exciting, incredibly interesting to learn of the wide range and depth of research undertaken at the School and to design a window graphic that will stand the test of time and be there to inspire future generations is a priveledge.
Through a very nice chap, Nigel from NJM Solutions Ltd, referred me to Martin English from Homelink, who wanted to update their existing logo and branding to coincide with a relocation.
I was again lucky enough to get the job and worked with Martin from the logo designs, applying this to the range of stationery and promotional advertising needed for a prominent letting and management business to designing their office signage and interior. Martin was great to work with and receptive of ideas, often juggling business, staffing & holidays, decorators, builders and a demanding designer can be at times a little stressful not to mention deadlines.
The result however was an identity that brought Homelink up to date, communicating confidence, giving the business a new fresh feel which has already increased footfall through the door – which goes to show how important your business brand is!
I was also lucky enough to get another referral and gave me the opportunity to work with Natalie and Rob who also wanted a logo designing and a web site to promote Rob’s business – Deakin Joinery & Locksmith. They wanted a logo designing that looked professional, stood out from the crowd and reflected the business without resorting to those hideous “clip art” styled logos.
Rob is undergoing training as a professional locksmith and so can sort any problems out with any locks, advise on security as well as being a fabulous joiner. He is local, is apprenticeship trained and has a wealth of experience (24 years) and can do exceptional things with wood, as well as fit kitchens, build bespoke cupboards etc and to top it all off, he now has a great van, which I designed and Ceejays from York did a brilliant job on the van.
Their web site has just been launched, compliments of Nick Clemishaw who translates my designs and makes magic, so you can find out more by clicking here…
Victoria Giannini approached me to re-brand her new business, the additive-free take away foods shop on Blake Street, York, hence the name Nought-e because it has none of those nasty E numbers in anything they make – which is great!
The name was staying but we just had to streamline and make things clearer and a little fresher. The new logo was designed and I then had the task of measuring up the inside and outside of the shop to get the signage and vinyl graphic inside right! Bit of a task and Vic was on the top of a ladder in the middle of lunch time rush hour aiding me in my quest!
The results were brilliant; new graphics for inside the shop, so the menu and all their delicious things to eat, can be easily viewed because it’s now on the walls and the outside the shop looks fresh and slick, all courtesy of Tony and the lads from Ceejays, who worked around the shop opening hours to get the job done and were rewarded by the best and healthiest, bacon and egg sandwich there is!!
We have also designed and produced business cards, flyers (promoting the business lunch and catering service) and menus, all with a prompt & reliable service from Mel at Print Plus and also compliments to Gareth, who did a brilliant job on the photography, with an on-site photo-shoot. All in all a great job with a very happy client.
This is an exciting project where the client has been inspired by an image, Jeff Koon’s BMW design. I had to interpret this and apply it to the Lazaat’s branding style. The design chosen was this one which is a full wrap around design, Ceejays from York are currently preparing the graphics and are due to do the livery tomorrow and Thursday – so I will keep you posted with the results in a few days time!
And it’s done! Fantastic result – it looked amazing this morning and will certainly attract peoples attention, which is exactly what Naveed wanted to achieve!
“Over the past few months I have worked closely alongside Sarah to complete a number of different designs for both eye catching road signs and promotional flyers for our re-launched restaurant. Sarah’s work is always completed to an exceptionally high standard and I have no reservations about highly recommending her or using her for any future work.” Naveed Choudry
As a friend, gym buddy and parent of Sensei Milly, I was commissioned by Neil Blakeway, to design the Red Tigers Karate Club logo, various literature & the club badges. The logo design had to be strong, confident and yet appeal to a wide audience and look great on the web site as well as on the gui.
The web site, Red Tigers now have a great on-line and off-line presence.
I was approached to design a rebrand of a local beauty salon, to update their image based on a “shabby sheek” style, all girls, frills and essentials! Having now presented lots and lots of designs, Emma has decided on an identity that looks girly, with a vintage touch and looks deliciously pretty! Cupcakes meet glass beads and hotchpotch meets velvet! Emma wants to promote “beauty essentials for everyday” and will be promoting this through monthly offers!