Logo Design - it's all in the visual

We often judge a book by its cover even though we know we shouldn't and that is why the perceived value of a service or product is usually greater than the actual one. The same logo design seen time and time again builds trust, instils confidence and keeps customers returning for more.

A great logo design will be simple, relevant, enduring, distinctive, memorable and above all adaptable created by a professional, creative graphic designer. Learning about Gestaltist principles, colour theory, psychology, semantics and semiotics, as well as software design skills and experience - is all wrapped up in the toolbox skilled designers use. A truly effective logo will stand the test of time and will adapt as the business grows.

Getting to know each client and their business is key and I find it incredibly interesting, challenging and exciting to be able to work with such a wide range of clients. Here are a few of the logo designs I have sketched, developed, designed and produced.