RT Gas & Oil Heating – logo design

By Sarah Bates

A logo design was commissioned by Neil from RT Gas and Oil Heating who was just setting up his new business. He needed a logo that reflected the services he offered, and the logo needed to communicated a strong, confident and trustworthy message to his customers.

Design Process

As part of being a good designer you have to know how to manipulate the formal elements to communicate the right message to the right audience. You also need a clear brief, know the customers target market, know and understand their competitors, what is the market placement and what the client visually likes and dislikes. Therefore visual research is required to be able to generate ideas to ensure your logo design is unique, creative and original. Some of the best designs look the simplest but have taken a phenomenal amount of talent to get it to the final stage.

So we embarked on a design journey, fist presentation of the logo designs won the client over, the logo was chosen and develop a little to ensure the colours worked. We did some market research and received feedback which is always an effective approach to find out exactly what people think in order to refine the design.

The logo design was applied to a range of stationery, van graphics, business cards, flyers and website. Neil is highly delighted by the results.



By Sarah Bates

Through a very nice chap, Nigel from NJM Solutions Ltd, referred me to Martin English from Homelink, who wanted to update their existing logo and branding to coincide with a relocation.

I was again lucky enough to get the job and worked with Martin from the logo designs, applying this to the range of stationery and promotional advertising needed for a prominent letting and management business to designing their office signage and interior. Martin was great to work with and receptive of ideas, often juggling business, staffing & holidays, decorators, builders and a demanding designer can be at times a little stressful not to mention deadlines.

The result however was an identity that brought Homelink up to date, communicating confidence, giving the business a new fresh feel which has already increased footfall through the door – which goes to show how important your business brand is!