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Fresco Flooring

Fresco Flooring

August 14, 2017
University of Leeds’ Window Graphic

University of Leeds’ Window Graphic

August 13, 2017
Logo and Signage design

Logo and Signage design

September 26, 2016
Trials of Engagement – Solo Exhibition July 2016

Trials of Engagement – Solo Exhibition July 2016

September 26, 2016
David Dutson – Logo Design

David Dutson – Logo Design

June 21, 2016
A World Without Words – International Exhibition

A World Without Words – International Exhibition

August 24, 2015
Data Visualisation

Data Visualisation

July 24, 2015
RT Gas & Oil Heating – logo design

RT Gas & Oil Heating – logo design

October 5, 2014
Orange Crush Digital

Orange Crush Digital

April 22, 2014
Frescrete Ltd

Frescrete Ltd

April 20, 2014

About Create

Create is a multi-purpose WordPress theme that gives you the power to create many different styles of websites.

 Tel: +44 7738 304318    
 Email: sarah@sarahbatesdesign.co.uk
       

Sarah Bates Design

Sarah Bates Design

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Orange Crush Digital

By Sarah Bates
Orange Crush Digital

Stephen Cree and I have worked together now for over 5 years and it has been a joy and have recently had the honour of designing the new identity for Orange Crush Digital. Designs have now steered away from the 3d gradient style and back to good old flat graphics which I personally have welcomed. Things are looking a little too similar for my liking.

Anyway the brief was that the new identity had to look creative, professional, confident, definitely not fruity, had to integrate on all social media platforms and be a little ‘different’ to reflect the ethos and integrity of the company. The logo needed to be communicate the main design and digital processes used and so this was my lead as well as using the main orange colour.

I began to play around (design term = research, exploration and experimentation) with the initials and was heavily influenced by negative space logo design. I was however, fully aware of the OCD initials and all the interpretations and connotations this would attract and so was very conscious the design should not be straight forward.

I am proud to say I have fulfilled the brief, met the high expectations and with a few little tweaks the new corporate identity was born. The final logo design uses the symbol; orange ‘O’  the background, ‘C’ as the negative white space and the orange ‘D’ off centre, all set to the right – so it could look like a computer mouse, lozenge, button, it can be viewed on its own and when tilted, complements the beautiful strong Swiss typeface perfectly.

 

logo design by Sarah Bates Design

Screen Shot 2014-04-10 at 18.18.31 Screen Shot 2014-04-10 at 18.18.24

Screen Shot 2014-04-10 at 18.18.13

Screen Shot 2014-04-10 at 18.17.48

Above are my initial experiments using the initials with the existing logo design top left.

 

Recent Posts

  • Fresco Flooring
  • University of Leeds’ Window Graphic
  • Logo and Signage design
  • Trials of Engagement – Solo Exhibition July 2016
  • David Dutson – Logo Design

Tags

advertising archives branding brochure design business card business cards copywriting corporate identity creative practice data visuaisation data visualisation design digital design exhibition design flooring flyers graphic design identity and branding illustration interdisciplinary leaflet design leeds letterhead livery logo logo design menu design motion graphics photography printing professional signage typography university of leeds vector graphics vehicle signage visual communiction web design web site design window graphics window manifestations

Categories

  • Graphic Design
  • Identity and Branding
  • Inspiration
  • Uncategorized
  • Website design

About Sarah Bates

Sarah Bates Design offers a personal design service, whether your company needs an innovative and creative identity, re-brand to update your image, brochure design or promotional advertising. I will ensure your business needs are met, working together with you to deliver results which are distinctive, memorable and effective.

Recent Posts

  • Fresco Flooring
  • University of Leeds’ Window Graphic
  • Logo and Signage design
  • Trials of Engagement – Solo Exhibition July 2016
  • David Dutson – Logo Design
  • A World Without Words – International Exhibition

Blog Categories

  • Graphic Design
  • Identity and Branding
  • Inspiration
  • Uncategorized
  • Website design

Contact Sarah

If you would like to meet up and have a chat about your business design needs then please get in touch...

By Phone:
+44 7738 304318

By Email:
sarah@sarahbatesdesign.co.uk

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