I have been a high level design trainer and educator for over 20 years, as well as graphic designer for over 30 years, which is a perfect combination to enable me to help both individuals and small businesses with their personal and professional development and business growth, through training.
Connecting and attracting the right customers to your business is crucial to be able to stand out from the noise and be seen! This is what ‘good and effective’ design does, it attracts people to your business!
So in every business someone needs to understand the basics of how design works, to know how to show-up better and stand out from the competition! Social media posts, blog articles, email newsletters, email flyers – all need to look professional, well designed so they can do their job well!
There is nothing worse than badly designed marketing because it sends the wrong signal and will repel your potential customers because first impressions count. This stuff matters!
‘Jonny’ in the office might be good on Word but that doesn’t mean he should be designing your marketing material! And I understand this, I get it as it’s about cost, trust and control.
So I want to work with you and your team, to teach you what ‘good’ and ‘bad’ design looks like! I can teach you the essential basic graphic design skills to be able to create effective looking graphics so you can control the everyday stuff like social media posts.
You may want to develop your own skills to change direction, or are starting a new business and need some guidance – I can help with all of this because I can deliver The Design Solution that is perfect for your business!
Types of Training
Online course are brilliant if you want flexibility, to learn at your own pace, in your own time and to take control of your learning.
Every business needs someone who can design the everyday stuff on social and do it well, because how you look – is critical to how your customers perceive you!
So you either pay a designer or social media marketer to do this – or you develop and invest in some training for someone in your business to learn how to do it well!
I’ve designed and created 2 courses to help you learn about design, marketing and how to do it using Canva (free online design app).
Take a look at the 2 courses I’ve designed, both with life-time access and support from me, your designer!
Design Fundamentals with Canva – is quick and easy 1hr masterclass which covers the 10 pillars of design and how to get started using Canva.
The bigger course Design and Marketing For Small Businesses runs over a 6-week period, twice a year, and you are supported by me, your designer all the way through. This is for those business owners who want to know and understanding how design and marketing can help their business grow! The course starts January 2022 and you register by clicking the link below!
I deliver on-site design training to small businesses or live through Zoom, to an individual or small group which can be a one off session or developed as a training course, ensuring we adhere to government and your own HR guidelines.
Face-to-face training is very effective as you can absorb a lot in a short space of time, however online training can be just as effective but the delivery needs to be broken down into small learning chunks of time.
Who is it for?
This is bespoke training and unique to your business, this type of training is ideal for a specific need and can be tailored to you, your level of understanding and skill.
Having discussed your needs and designed a course to meet their specific business requirements which can cover a range of topics:
- Social Media – Basics for your Business
- Adobe Creative Suite: InDesign, Illustrator and Photoshop
- Design: Graphic Design Basics
- Online Design: Using Canva
- One 1-2-1 2hr session @ £175
- 10% discount on further sessions booked as a course
- One 3hr Group session (max 5 people) @ £350
- 10% discount on further sessions booked as a course.
This can run as a course of 2 or 3 sessions, ideally booked within 1-7 days of each session, therefore progress can be assessed, troubleshooting issues can be dealt with and confidence-building is intrinsically embedded in this type of delivery.
I am on a mission as you may know, I want every small business to rock-up and show-up better and I strongly believe ‘Good Design’ is a critical part in all businesses. 1st impressions count and this applies to how your business is seen by your customers and potential leads.
I’ve been delivering Free Live Training in my private Sarah Bates Design Facebook group and emailing out Free stuff; checklists, guides and templates if you subscribe to my newsletter for months now .
As of this week I have developed a Free Learning Hub – where you can easily find my free training, expert interviews, online courses and this will continue to grow.
So please take a look and spread the news!