You may be a sole trader, you may have a team and had to furlough them all, you may simply have no idea what to do or focus on right now in lockdown…
From teaching design for many years I have always said, ‘where there are constraints and limitations – innovation will occur’ and so already I can see people are changing their approach to how they interact and connect with their clients, they are offering help and advice which ultimately develops and deepens client relationships and offering on-line alternatives in their business.
- top-tips
- seasonal offerings
- free training
- online classes
- bookings or quotes (these can be video so they are not reliant on face-to-face…? appointments? on-line calls?
- videos of your premises – products – production – processes – techniques if it helps to add value?
- update your contact/client list (a database with tel and email numbers)
- connect with people that are their clients on email and social media – check-in with them and see if they are ok
- grow your connections in LinkedIn, Facebook, Instagram whichever platforms you use
- maybe use the time to review your current business plan, to make positive efficiencies
- planning your social media posts for when you are back up and running
- think the posts you can produce now – to engage and advise your customer base – top tips from your business to help your customers and be their “go-to” for advice and guidance as you are the specialists in your business area
- even develop a new skill, learn a new bit of tech – like how to make videos
- try writing a blog…
- analyse your competitors – what are they doing? what are they not doing? what kind of blogs – topics & how does that link to their social media? What is their social media activity – how ofter, content, images etc…
- as well as getting your accounts in order for the financial year-end (which I always leave till the last minute – I’m a creative that’s my excuse 🙂
- You have had to close temporarily because you are helping to stop this dreadful virus taking more lives.
- Your customers are loyal
- You provide a brilliant service
- You are great at what you do
- You value your customers and they value you too!
- free online Canva tutorial?
- Just a chat/call/zoom?
- How to do a face-to-face call with a client using Zoom?
- How to use MailChimp for mass emails?
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